Wednesday, September 30, 2009

The Design 100

http://www.time.com/time/specials/2007/article/0,28804,1727737_1727676_1727619,00.html

Place Branding: Australia a Different Light

http://www.youtube.com/watch?v=l0Bw1XPqDrA



Place Branding: South Africa

http://www.youtube.com/watch?v=Df6GHz7mfx4

I love the theme of this video, comparing and contrasting South Africa's past with the present. It makes the country sound very promising and they use the past, bad experiences of the people on their advantage making the country look stronger after all that.

Place Branding: Incredible India

http://www.youtube.com/watch?v=fWuGEbPALy0


This is my favorite place branding Don Ryun Chang and his team created, because i think it uses a powerful symbolic identity to keep India a memorable place. India is such a diverse place and i think they made a great job on capturing the feel of several points of view of the country.





Don Ryun Chang: Emerging Place Branding in Asia


http://www.scienceofthetime.com/scienceofthetime/members/Don_Ryun_Chang/2165/

Some of Don's comments about Place Branding: "It is always about the evolution of the city. You have to think how to make it a consumer experience. Is my investment valuable? It is about respect of heritage. It is not just a pretty logo, it is a look and feel experience of a city."

Friday, September 25, 2009

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