http://www.scienceofthetime.com/scienceofthetime/members/Don_Ryun_Chang/2165/
Some of Don's comments about Place Branding: "It is always about the evolution of the city. You have to think how to make it a consumer experience. Is my investment valuable? It is about respect of heritage. It is not just a pretty logo, it is a look and feel experience of a city."
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